Industrial Web Talk, the monthly newsletter from Industrial Web Solutions, provides tips and information to companies doing business in the industrial marketplace. Whether you are a small manufacturer, national distributor, local service provider or reseller, you will find practical, helpful insight into the world of internet marketing and your website's effectiveness.
Each month the Industrial Web Talk newsletter will feature articles that focus on a particular aspect of multi-channel internet marketing, including ways to ensure your website remains effective as a sales and/or lead generating tool through re-design strategies and search engine optimization. You will also have the opportunity to take advantage of monthly specials offered exclusively to newsletter subscribers.
We want you to be a part of the conversation so we have included a way for you to send us your comments and questions. We will try to address as many as possible in future issues. At the end of each article you will see a box that allows you to write to us. Ask us a question, tell us your concerns, share with us a problem you encountered, or tell us your success story. We want to hear from you. The more we know about what is important to you the better we will be able to cover the topics that interest you most. We want Industrial Web Talk to be your resource for quick and useful website and online marketing information. So let us hear from you. We listen. And respond.
We hope you enjoy reading Industrial Web Talk - your resource for industrial web solutions.
Marketing Division - Industrial Web Solutions, Inc.
July 2010
Pay Per Click Management: Is a Professional Needed?
Understanding what is involved in pay per click management can help you to decide if you can do it on your own or would benefit from hiring a professional.
June 2010
Search Engine Optimization Success Strategies
With 10 billion Americans using Google last month to search, are you ready now to be serious about improving your search engine results? Learn strategies that will provide you with long lasting results.
May 2010
Effective Strategy for Business Development as Economy Grows
Learn how you can take advantage of the opportunities emerging from the continued expansion of the manufacturing industry and the economy.
April 2010
Free to Low Cost Mobile Advertising Solutions for Local Industrial Advertisers
Local advertisers can learn how to save and still get results with free to low cost Mobile Advertising options.
March 2010
Improve Website Ranking with Competitive Search Engine Optimization
Learn how to take advantage of the current economic growth by improving your website ranking in Google.
February 2010
Using PPC to Boost Website Conversion
Learn how to set the stage for a successful pay per click search engine marketing campaign that brings you improved website conversion and the new business you are looking for.
January 2010
Expand Your Markets and Stimulate Sales in 2010
Growth is expected in 2010 but itís up to you to make it happen. Learn how to uncover new markets and effectively reach out to them in new ways to stimulate sales and enhance your perceived value.
December 2009
New Year's Resolution: Get Your Website Content to Convert
In order to attract and covert your targeted site visitors you have to have a place for them on your website that speaks to their interests. Learn how to get better search engine results and attract the right audience groups that have real potential to become customers.
November 2009
Getting Your Business Ready to Make Sales in 2010
The economy is set for recovery in 2010 but you have to be ready or youíll miss the opportunities as they present themselves. Learn how to increase visibility and improve conversions for better business performance in 2010.
October 2009
Search Engine Optimization Offers Greatest Return On Investment in Challenging Economy
In a challenging economy it is necessary to cast a far reaching net to attract prospective buyers. Learn how search engine optimization offers you the best way to do that.
September 2009
Getting Your Website Ready for Industrial Buyers Sourcing from Smartphones
No more monkeying around! With the ever growing popularity of iPhones and Blackberrys, more and more industrial buyers are sourcing online. Can your website win that business? Not so sure?
August 2009
Making a Profit During the Recession: What Apple Has Taught Us
During a recession many industrial companies opt to hold the line and hope to make it through without too damaging a loss. What lessons can be learned from Apple, who reported a 15% profit for their third quarter despite the recession.
July 2009
Enhancing Online Visibility
Last month we introduced IndustrialWebSearch.com with .tel technology and explained how our new search engine is revolutionizing industrial search. The big question on everyone's mind is: "how does it increase visibility?" This month's newsletter addresses online visibility, looking at the structure, benefits, and cost of multi-channel options and demonstrating how IndustrialWebSearch.com is effective.
June 2009
Introducing IndustrialWebSearch.com - the Future of Industrial Search
Industrial Search Engines are not all alike. Now there is a great opportunity for industrial and commercial businesses to compete effectively and win big. Learn about IndustrialWebSearch.com and how member sellers are benefitting from this innovative approach to search engine marketing.
May 2009
Content Management Systems: Get the Control Over Your Website Content You've Always Wanted
Content Management Systems are a great way to manage your website content. But not all systems are alike. Learn how to find the right system for your needs and avoid a costly mistake.
April 2009
Lead Tracking is for Everyone: Do You Know Where Your Leads Are?
Without a strong lead tracking system in place that allows you to assign, follow up on and create the conditions to successfully convert your leads, you may not be maximizing their profit potential. Learn the characteristics of an effective lead tracking system and start to see a greater return on your lead acquisition investment.
March 2009
Introducing the Revolutionary .tel Communication Technology
The burgeoning .tel technology is revolutionizing communications by simplifying access to a full array of company contact information, putting it virtually into the hands of buyers who can reach you with a single click... Read how...
February 2009
How to Improve Your Search Engine Results
A number of factors affect how a search engine scans and indexes content from your web pages. Do you seem to be non-existent? Learn possible reasons why and what can be done to improve search engine performance.
January 2009
How to Give Your Website an Easy Facelift to Increase Your Earning Potential
As you set goals for the New Year, evaluate former goals, and start to put things in order to get better results than last year, now is the time to take a serious look at your website. Does it look like your Buddy designed it for free? Working 24/7, as your greatest asset for growth and increased revenue, is your website doing all it can to grow your business?
December 2008
Customers First in 2009
Effectively reaching out and delivering to customers old and new alike is going to be the hallmark of your success in 2009. Learn strategies to make it your most profitable year ever.
November 2008
Drive Sales in Economically Challenging Times
During the current economic climate it is important to understand how to reach out to your customers and keep sales flowing. Learn how to drive sales during challenging times and build customer relationships that offer you long term value.
October 2008
Holiday Emails and Effective Customer Relationship Management
As we have stated in past issues of Industrial Web Talk, email is still one of the most effective and cost efficient forms of keeping your business in the minds of your customers. There is no better time to drop them a quick note than the holiday season.
September 2008
eCommerce : Make it Easy on Your Customers
When designing an e-commerce website, the most important thing to remember is what your customers need. This does not apply just to your products and the information you are offering them. It also applies to the way you let them interact with your site. Quick and easy should always be the rule. And to make it quick and easy - you have to apply knowledge you already have: how your customers shop in the real world.
August 2008
Ensuring Ecommerce Success with Your Online Storefront
Opening an online storefront can be a great way to sell directly to your targeted buyer. Whether you are a small manufacturer supplying your resellers or a brick and mortar store owner who wants to sell online and promote in-store specials, there are a number of options available to you. This article explains the pitfalls to avoid and some practical techniques to ensure your online storefront success.
July 2008
Effective Email Marketing to Grow Your Business
Email marketing is a cost effective way to help grow your business through contact with existing customers and through new customer acquisition. Using email to market your business can offer you flexibility and control that you can't get with other media. Learn more about how email marketing can help you stay in touch with the people who mean the most to your business...your customers.
June 2008
How to Increase Website ROI with Added Functionality
Adding functionality to your website allows you to get the most out of your investment by giving it more to do. Here are some questions to help you understand its cost effectiveness, its function and how it may affect your offline businesses processes.
May 2008
Evaluating Your Website to Improve Performance
In a rush to get an online presence, many businesses had websites built that were not purposefully designed to achieve particular objectives. These sites are often poorly architected, look unprofessional, have poorly written content, and can fail to provide an enjoyable user experience. So while the business can say they have a website, the impression the site gives to customers about their company does more harm than good.
April 2008
Industrial Web Solutions Introduces Web Design Idea Center
The Industrial Web Solutions Web Design Idea Center is now available on the Industrial Web Solutions website. The Web Design Idea Center was created to help clients select images and formulate ideas about the look and feel of their new website design project and discuss them with an Industrial Web Solutions development specialist.
March 2008
Web Content Strategies for Higher Conversion
Help your potential customers find things quickly and easily. Improve the quality and structure of your web content to guide the visitors to your site directly to what they need.
February 2008
Making Search Engine Optimization Work for You
In the last issue of Industrial Web Talk we touched on the importance of both search engine optimization and having a well-designed website. It is worth repeating that your website needs to be prepared to communicate clearly to both the search engines and your potential customers.
January 2008
Start the New Year off Right
The inaugural edition of Industrial Web Talk, the Industrial Web Solutions' Email Newsletter, takes a look at how your website is seen by others. Both your customers and the search engines form opinions about your site from what they can see.