How to Give Your Website an Easy Facelift to Increase Your Earning Potential

The start of the New Year is always an exciting time. New goals are set, former goals are evaluated and everything is put in place to get better results than last year. Working 24 hours a day, 7 days a week with no time off, your website offers you the greatest potential for growth and increased revenue. Now is the time to take a serious look at your website and determine whether it is doing all it can do to grow your business.

Does Your Website Look Like Your Buddy Did It For Free?

It is great to have friends with special skills to help you get out of the starting gate. But you are out now and playing in the same arena as the big guys. It is time to ensure your website looks professional and truly represents your company in a way that makes your new site visitor confident to do business with you. If the navigation is hard to follow, or the colors, images or text on your website are inappropriate, dull, blurry, muted, disorganized or difficult to engage with then you are not starting off on the right foot with your potential customer. He bothered to take the time out to visit your site and he expects to be treated well or in two seconds he is out of there, never to return: A lost sale opportunity. From the outset, give your new site visitor what he came for in a well-organized, visually pleasing and easy to use format and you are establishing the conditions for a healthy business relationship.

6 Easy Fixes to Retain Your New Site Visitor and Persuade Him to Take Action

The look and feel of your website makes that critical first impression. It tells volumes about you, demonstrating to your new site visitor the level of quality and professionalism they can expect from you. A sharp, well organized, and well-written website makes it both easy and pleasant for your new site visitors to find what they need and request it from you. In order to make a good first impression, retain the interest of your new site visitors, and move them along the conversion process so they make contact with you, here's what your website needs:

1. Sharp, professional look and feel that is consistent throughout the website in order to establish your brand and make a good first impression.

2. Well-organized information that allows your potential customer to find what he came for ultimately within zero to two clicks.

3. A Home page that lets your new site visitors know you have what they came for. Save the company profile for the About page. If they bother to visit the About page then by that time they will be ready for you to tell them all the great things you have accomplished and what your capabilities are.

4. Relevant images that represent what you offer and support the marketing message in the text. If you don't sell products then you need to find images that relate your services and possibly the desired result promised to your potential customers. Images act to support what is being said and to evoke an emotional response or feeling. You want them to know you are the best garbage disposal service then show them your clean trucks and happy customers.

5. Calls to Action that let your customers know what they have to do next to get what they need from you. By helping your customers to take the desired action you want them to take on your site you are helping them to convert. Well-written hyperlinks that when clicked on take your customers exactly where they need to go to make the desired transaction or to contact you.

6. Easy to Use Navigation. This goes along with your well-written, well-organized content. You want your potential customers to easily find their way to the information they came for. If you have a shopping cart or online request for quote every step in the process has to be logical and additionally accommodate other checkout needs such as switching a product in the cart, deleting a product, learning about tax and shipping charges and learning about warranties, return policies, and site security, for example.

You have already made the investment to have a website. Now you can take advantage of its revenue-generating potential simply by making these six easy fixes. When you buy a car you have to maintain it to keep it performing optimally. So every year you get the required work done in order to get the most out of your investment. Unlike your car, which depreciates in value, your website has the potential to grow your business by making you money. Maintaining your website and bringing it up to optimal performance makes sense and dollars!

Industrial Web Solutions works with new and established businesses of all sizes on website design, website re-design, ecommerce and marketing and advertising initiatives both online and offline. To ask an IWS representative to help you find the solution to unlock your growth potential, call (800) 399-9859 or contact us via our online form.

Contact us to learn how to prepare your website to attract, convert and track leads.

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