Industrial Web Solutions Industrial Web Design Frequently Asked Questions

Industrial Web Solutions, specializing in industrial web design and internet marketing, knows how important it is for you to understand the web design and promotion process and to get a sense of how we can help you.

For your convenience, we have provided you with answers to our most frequently asked questions. Simply click on the one that interests you and you will be automatically taken to the response. If you would like any further information please feel free to give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to clarify things for you.

Website Design Topics

SEO Topics

SEM Topics

I already have a website. Why would I need a new one?

It depends on what you want your website to do for you. The days of having a home page and a page with your phone number on it are long gone. Websites need to do three things, which we call: 'ACT'. Your site needs to Attract visitors (through Search Engine Optimization and Internet Marketing). It needs to Convert visitors into customers using a professional design that makes them feel confident in doing business with you. And it needs to Track the activity of your sites visitors through reporting. If your site does all of those things, then you don't need a new one. But if you are not getting everything you can out of your site, then it may be time to revisit the work you have done in the past. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to discuss all your web design needs.

Do you use website templates?

In a word: No. There are a lot of places out there that do, and we understand the appeal. But we believe that a one of a kind design will set you apart from your competitors, and ensure that you are not a 'cookie cutter' website. People make judgments about your company from looking at your website. Because of that, our primary goals are to make sure your site looks professional, is easy to use, and stands out in a crowd. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to discuss all your web design needs.

Do you only work for industrial manufacturers?

We work with a wide range of companies from many sectors. We have special experience with the industrial marketplace, but the processes and methods we employ work for any business who wants its website to Attract, Convert and Track customers. Give us a call in NJ (201) 530-0500 or nationally (800) 399-9859 or contact us through our online form and we'll be happy to discuss all your web design needs.

I am happy with my current host, do I have to host with you to do any business with you?

You can stay with your host if you are happy with your service. And we can still offer you reporting on your site traffic even if you don't host with us. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to discuss the details with you.

Do you offer foreign language website design?

Yes we do. Once we have completed your site in English we can create a duplicate site or just certain pages in the languages of your choice. But remember that each foreign market has nuances. If you really want to communicate effectively, we can help you to identify and implement the best way of presenting your products and services to each foreign language market you want to target. Give us a call in NJ (201) 530-0500 or nationally (800) 399-9859 or contact us through our online form and we'll be happy to discuss with you the details.

What content do you need from me in order to start my website?

The best place to start when deciding what to include in your website is to look at what you are producing now in print and sales presentations. Although your target audience has a different experience online than offline, you want to make sure that your message and information is consistent in both media. Get together everything you currently show to prospective clients - all your print materials, including brochures, catalogs, advertisements, sell sheets, sales letters and direct mailers. The more you can give us the better we will understand what you want to say. Additionally, talk with your Industrial Web Solutions representative about your goals for your website. If you do not have much print material or you don't have a catalog, that's no problem. We offer content development services including copywriting and acquiring digital images to make sure your website is effective. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to discuss all your web design needs.

What if I don't have any content yet to build the site?

Not to worry! We offer content development services including copywriting and acquiring digital images to make sure your website is effective. Your Industrial Web Solutions representative will talk with you first to learn about your business and your goals for your website. Our staff copywriters will research and write persuasive body copy that educates and motivates your target audience. Our design team will research and select appropriate images for you to select from. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to discuss all your web design needs.

How do I send you my content for the website?

There are a number of ways to accomplish this. If you are sending large files to us electronically, your Industrial Web Solutions representative will provide you with a secure FTP address to use and will help you to make the transfer if you need it. Anything you cannot send electronically will have to be mailed. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to discuss with you the details.

Will I get to see my website as it is being developed?

Yes. Before we add your content you will approve the design and navigation of the website on a test server. Once we have added the content you will review the website again on a test server and make any additional edits. After we have implemented edits and completed our tests you will have a final review and round of edits if necessary. Once you have approved the content, the website will be transferred to a live server where it will be made available to the public over the internet. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to discuss all your web design needs.

How long will it take for my new website that you built to show up in the search engines?

A search engine optimized website has the best chances of being scanned and indexed by the major search engines such as Google, Yahoo and MSN Live. Once your website is live, it usually takes between 7 and 14 days to be scanned and cached (stored), depending on the web crawling cycle of each search engine, and anywhere from one month or more likely longer to be indexed. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to help you with all your web design, search engine optimization and website promotion needs.

I'm a local business. Why would I want search engine optimization?

Even if your business does not have a global reach, you can still benefit from optimization. People look for local businesses on the web every day. The Analysis phase of our SEO Process will take all of the needs of your business into consideration.|

How do I get my website to be on page one of Google?

There are specific things that can be done to make your website search engine friendly so that it can be indexed by Google and the other major search engines like Yahoo and MSN Live. But we would be lying to you if we told you we held the secret formula that would guarantee that result. The best thing for your website is to make sure it is properly search engine optimized. There are also some advanced search engine optimization techniques that will help to build strong links that point to your site and increase its chances to rank well within Google and the other major search engines for the specified search terms. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to help you with all your web design and website promotion needs.

What is organic search or natural search?

Basically speaking, organic or natural search refers to search results listings that are not paid inclusion but are actually generated by the search engine in response to a query made by a person. Search engines want to list, in order of relevance, the web pages that match closest to the search query typed by the person looking for something. Each search engine has its own proprietary algorithm to determine the relevancy of your web page content. In plain English, that means people out there want what you offer and if you rank high in the organic listings they are more likely to find you. The way to increase your chances of ranking high organically is to prepare your web pages for the search engines with search engine optimization. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to help you with all your web design and website promotion needs.

What is PageRank™ and how does it affect organic search ranking?

PageRank™ is Google's metric for determining the value of a web page by the number of links coming into it (inbound links). Google uses this metric as part of its formula for determining which pages get to be listed in the top ten spots, for example, on Google's search engine results page (SERP).

PageRank™ also considers the PageRank™ value of the inbound link. Yahoo! Directory and the Open Directory have high PageRank™. If a person clicks through to your web page from your Yahoo! Directory listing, for example, your PageRank™ has the potential to increase. If you can increase your PageRank™ to 6 or better you are likely to achieve good organic listing positions on the Google SERPs. Through search engine optimization and link building you can achieve a higher PageRank™ that can lead to better rankings within Google.

Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to help you with all your web design and website promotion needs.

What is paid inclusion?

A good way to boost your importance in the search engines, and create the conditions to rank higher in the organic search engine results, is to receive clicks on your listing within a paid inclusion directory. Paid inclusion refers to the opportunity to pay a fee to a search engine directory for the opportunity to have your listing reviewed by the directory's human editor and hopefully accepted for inclusion in the directory. This is not the same as the search engine's web directory. Receiving clicks from a search directory helps to improve overall search engine ranking. Search engine directory submission is highly recommended to help you rank better organically in the search engines.

Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to help you with all your web design and website promotion needs.

Why would I pay for clicks?

Pay per Click is a marketing tool like any other. You can run an ad in the newspaper or a magazine, which will help you if a person who needs what you sell happens to see it. But with Pay per Click, you are putting your advertisement in front of people who are looking for your products and services at that time. It's one of many ways you can put your website to work for you. Give us a call at (800) 399-9859 or contact us through our online form and we'll be happy to help you with all your web design and website promotion needs.

ACT Now! contact us right away for real results.

Industrial Web Solutions Industrial Web Design Frequently Asked Questions

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